Why should you use a wine aerator?

Most people do not even know a wine aerator exist. They go to the liquor store and buy a bottle of wine. Some people ask for recommendations and the liquor store employee points out a specific wine. If you’re lucky the employee really knows something about wine, but in most cases it is a blind recommendation based on no experience. Ask about a wine aerator at the liquor store and the confused look in their eyes answers your question.

Why should you use a wine aerator? Well, nothing can really improve the flavor of cheap wine. However, once you move up in pricing in quality of wine, a wine aerator can actually move the scale a little bit and really bring out the best of flavor in a wine. I’ve had it where I was not impressed with a wine just poured straight into a glass. Then I tried the same wine poured through my Vinturi Wine Aerator and the same wine tasted so much better. As mentioned, a cheap wine is a cheap wine, but you can eventually turn a wine of medium quality into something special by using a wine aerator.